Our Results

See the Growth Engine in Action

Real results from real businesses. See how our integrated growth engine approach transforms marketing from a cost center into a compounding asset.

Case Studies

Real results from real businesses. Each case study demonstrates the full-funnel impact of our integrated approach.

Sole Motive

The Challenge

As a beloved Melbourne-based running specialty store with two retail locations, Sole Motive faced the critical challenge of transforming its business model. The goal was to evolve from a primarily brick-and-mortar operation into a dominant e-commerce powerhouse, capable of serving customers across Australia, New Zealand, and the globe. They needed a sophisticated digital advertising strategy that could not only drive profitable online sales but also establish their online store as the primary, scalable engine for future growth.

The AHK Solution

We implemented a multi-layered, data-first strategy designed to build a self-sustaining growth flywheel.

Foundational Tracking: We began by establishing a gold-standard tracking infrastructure, including a robust Conversion API setup. This ensured every ad dollar and conversion was tracked with precision, providing a clear, reliable picture of performance from day one.

Integrated Ad Strategy: We developed a two-pronged ad approach: "always-on" campaigns to maintain consistent market presence and high-impact promotional campaigns for key sales events. This was powered by a close collaboration with Sole Motive's internal team to produce authentic creative, supplemented by high-quality supplier assets.

Intelligent Audience Management: The core of our strategy was a deep integration between their e-commerce platform (Shopify), CRM (Klaviyo), and ad platforms (Google & Meta). We automated the real-time sync of customer lists, which allowed us to:

  • Build Powerful Lookalike Audiences: We used their most valuable customer segments—like VIPs and repeat buyers—to create hyper-effective lookalike audiences. This allowed us to find new customers who behaved just like their best ones, dramatically increasing ad efficiency.
  • Maximize Budget with Dynamic Exclusions: We created dynamic exclusion lists that automatically prevented ads from being shown to recent purchasers. This simple but powerful tactic stopped wasted ad spend and ensured the budget was always focused on acquiring new customers or re-engaging those ready to buy again.

The Results

The integrated approach transformed Sole Motive's business, cementing their online channel as the cornerstone of their operations.

  • >20x ROAS on special campaigns and major sales events.
  • Maintained a high "TEENS" ROAS on all evergreen, "always-on" campaigns.
  • E-commerce Dominance: The online channel successfully outgrew two physical retail stores to become the primary sales channel for the entire business.
  • Global Expansion: Scaled the business from a Melbourne-centric retailer to a brand serving customers across Australia, New Zealand, and the rest of the world.

Run Melbourne

The Challenge

As one of Melbourne's premier running events, Run Melbourne needed to drive a high volume of ticket sales through paid advertising. The primary challenge was twofold: achieving a high, scalable Return on Ad Spend (ROAS) while simultaneously ensuring maximum budget efficiency by not wasting ad impressions on participants who had already registered.

The AHK Solution

We deployed a sophisticated, full-funnel advertising strategy across Facebook, Instagram, and Google, underpinned by an advanced technical integration.

Precision Tracking: We established a direct, server-side Conversion API integration with the "Race Roster" event management software. This provided a perfect, real-time data feed of all purchases, allowing for precise attribution and optimization.

Intelligent Budget Efficiency: We integrated their Klaviyo database with their ad platforms. This allowed us to create a dynamic exclusion list, automatically syncing new registrants from Race Roster to Klaviyo and then to Meta and Google. This system ensured that converted participants were immediately excluded from seeing further registration ads, maximizing every dollar of the media budget toward acquiring new runners.

The Results

The combination of aggressive, data-driven media buying and intelligent audience exclusions delivered exceptional outcomes.

  • >18x ROAS achieved across the campaigns.
  • Thousands of ticket purchases directly and verifiably attributed to the ad campaigns.
  • Maximized budget efficiency by ensuring zero ad spend was wasted on existing registrants.

Maid to Clean

The Challenge

Maid to Clean, a leader in Melbourne's cleaning industry, aimed to aggressively scale its customer base for both household and business services. The challenge was to generate a high volume of new bookings—not just for one-time (ad-hoc) cleans, but also for high-value, ongoing retainer clients. They needed a system that could not only attract new customers but also prove the direct link between ad spend and confirmed bookings, all while building their brand into Melbourne's most recognizable cleaning service.

The AHK Solution

We implemented a full-funnel acquisition strategy focused on relentless optimization and data integrity.

End-to-End Booking Attribution: We established a direct integration between their performance ad campaigns and their third-party CRM. This allowed us to track the entire customer journey, from the first ad click to a completed ad-hoc or retainer booking. This direct data link was crucial for optimization, allowing us to link every new lead and dollar of revenue directly back to the specific marketing campaign that generated it.

Creative-Led Performance: We managed a high-tempo creative testing process, working to continuously identify and scale the most effective ad creative. This ensured top performance by aligning compelling visuals and messaging with the audiences most likely to convert.

Long-Term Optimization: By analyzing the data from the CRM, we focused our optimization not just on any booking, but on the right bookings. This allowed us to gradually refine our targeting and bidding strategies to favor campaigns that generated higher-value retainer clients and reduce the cost per acquisition across the board.

The Results

Our long-term partnership has been instrumental in establishing Maid to Clean as a dominant force in their market.

  • Thousands of new ad-hoc and ongoing retainer bookings generated directly from performance advertising.
  • Gradual and consistent increase in ROAS over the partnership.
  • Significant reduction in the Cost Per Booking through ongoing optimization.
  • Brand Dominance: Successfully elevated the brand to become one of the most recognizable service businesses in Melbourne.

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